Rusty George Creative is a Northwest branding and brand strategy agency. George and his merry band of thinkers and artists have produced award-winning campaigns for the Washington State Nursery and Landscaping Association, Washington State Historical Society, Point Defiance Zoo & Aquarium, Metro Parks Tacoma, Northwest Trek, Pierce County Public Works, City of Sequim and City of University Place, to name a few.
George is passionate about effective brand storytelling and donates his time and talent to several nonprofit organizations. He has been recognized as Small Business Person of the Year for the State of Washington, 2008.
It’s a crowded and noisy world out there, George says. To make an impact with your audience, you have to do more than talk about what you do. You have to tell your unique story in a powerful way that will instantly grab their attention, connect with them on a visceral level, and inspire and motivate them to align with your brand and adopt you into their busy lifestyle.
George says brand is not just a logo. It’s the holistic experience in the eyes of your audience that defines everything you stand for and stands you apart from your competition. In an entertaining and informative presentation, George will walk you through the entire process, from strategy (purpose, position, promotion, pitch) to tactics (logo, messaging, advertising, video and web) and how to tie it together in building an effective marketing vehicle.